By Joe Besnard
In May 2026, the Alzheimer’s Association launched (re)think your brain, a campaign to help people move from knowing about brain health to actually doing something about it.
The centerpiece is a free 6-Step Challenge: a guided set of everyday actions you can start right away, like getting moving, eating well, challenging your mind and getting good sleep. It also encourages people to keep an eye on things like blood pressure, cholesterol, diabetes and stress, and to talk with their doctor about them.
Why it matters
The campaign builds on the U.S. POINTER study, published in JAMA in July 2025. Older adults at risk of memory decline who followed a structured program of exercise, brain training, the MIND diet and regular health check-ins saw their thinking and memory improve over about two years. A self-guided version helped too, though the structured program helped more.
You can sign up for free at rethinkyourbrain.org. You’ll find more brain-health links on our Resources page.
This post is general information, not medical advice. Always talk with your own doctor or a qualified healthcare professional about diagnosis, screening and treatment.
